The Big Four, ALSPs and the Law Firm Restructured

Level: Advanced
Runtime: 63 minutes
Recorded Date: February 04, 2020
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  • The strategy of the Big Four and ALSPs
  • How law firms have partnered with or created their own ALSP models
  • What work is most at risk of being taken from firms to ALSPs
  • Examples of how and when clients hire the Big Four or ALSPs

Runtime: 1 hour, 3 minutes
Recorded: February 4, 2020


Much is said about how much, or how little, impact alternative legal services providers will have on traditional providers and the market share for legal services. How much of a threat do they pose to law firms? What clients are hiring them and what is their strategy?

This program was recorded as part of the Legal Business Strategy Forum at's Legalweek Conference on February 5th, 2020.

Provided By



Karl Kong

Senior Vice President, Product

Karl Kong is SVP of Product at Axiom, where he has dedicated his career to uniting top legal talent with the future of legal work. He has worked with Fortune 500 legal departments to harness technology, data, and dynamic teams to improve legal delivery. As Head of Product, Karl leads the development of a platform that empowers thousands of lawyers across seven countries to discover opportunities, connect, and collaborate. Prior to founding the product team at Axiom, he served as its first Chief of Staff to the CEO.

Karl has also previously served on the Board of Axiom's social responsibility organization, Axiom Engage, and as Co-Chair of the Young Professionals Committee of The Possibility Project, which works to improve the lives of young people through the arts and community action.

Luis Fernando-Guerra

Global Leader, Legal

As Deloitte Legal’s Global leader, Luis Fernando Guerra aims to drive digital transformation and innovation of the legal function in order to offer undisputed, multidisciplinary legal services across more than 85 countries worldwide. In his prior role, Luis Fernando was the Managing Partner for Deloitte Legal in Spain for over 10 years. In this role he spearheaded double-digit growth, international connectivity, and technological progress for the Tax and Legal practice in Spain.

Nicholas Bruch

Lead Knowledge Analyst, Global Tax & Legal
Ernst Young

Nick is a senior analyst for the legal industry. He has worked with law firms of all sizes in developing and developed markets on issues related to strategy, business development, market intelligence, and operational issues such as pricing and performance systems.

Alongside his work with law firm executive teams, Nick has also lead research projects and published various books and articles on the legal market on topics related to market segmentation, market entry, and future trends.

Gina Passarella

Editor-in-Chief, The American Lawyer & Global Legal Brands
ALM Media, LLC

Gina Passarella is Editor-in-Chief of The American Lawyer. She has covered the business of law for her entire career, first as a reporter and special projects editor with The Legal Intelligencer in Pennsylvania and then as senior editor for business of law in ALM's global newsroom. She took over as editor-in-chief of The American Lawyer in January 2017.

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