Brand Protection in an Always-Connected World: Building an Action Plan to Guide Your Brand through a Corporate Crisis
In this day and age, a more comprehensive brand protection strategy, linked to your risk management framework and corporate policies, is needed to safeguard brands across both digital/social media and physical channels. As the way we share and consume media continues to change, this session will discuss how counsel can balance ethical, legal and promotional objectives. We'll also cover what types of preventative measures GCs can implement within their organizations to mitigate potential risks before they become full-blown PR crises.
General Counsel Conference
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