Implementing Gift Cards and Loyalty Programs Internationally

Level: Advanced
Runtime: 90 minutes
Recorded Date: June 07, 2018
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  • Applicable Laws (US and International)
  • Mechanics of Designing a Loyalty Program
  • Loyalty Program Characteristics and Related Issues
  • Franchise Issues
  • Technology Issues
  • Consumer Protection Issues
  • Banking/Payment Instrument Issues
  • Q & A
Runtime: 1 hour and 30 minutes
Recorded: June 7, 2018


Learn about legal and practical issues encountered by brands when implementing a loyalty program or gift card program outside of the United States.

Our esteemed panel of in-house counsel, who have direct experience in implementing and managing international loyalty and gift card programs in franchise systems.

This program was recorded on June 7th, 2018.

Provided By

American Bar Association


Jessie Grodstein Kennedy

Director & Corporate Counsel, Marketing and Communications

Jessie Kennedy is the Director and Corporate Counsel for Marketing & Communications at Starbucks.

Kristin Corcoran

Senior Associate General Counsel

Kristin Corcoran is the Senior Associate General Counsel at Subway.

Christian Eriksen

Senior Counsel, Brands & Intellectual Property
Hilton Worldwide

Christian Eriksen is a Senior Counsel for Brands & Intellectual Property at Hilton Worldwide.

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