Fundamentals of Healthcare Compliance

Ben Ulrich is a Managing Director in the Compensation Division at VMG Health and is based in the Dallas office. His focus is providing valuation and consulting services for professional service arrangements within the healthcare services industry. He has particular expertise in valuations relating to on-call coverage, physician administrative and executive services, clinical compensation, subsidy coverage, management, billing, development, and quality initiatives.

Prior to joining the Compensation Division, Mr. Ulrich worked in VMG Health’s Business Valuation division where he provided valuation services related to hospitals, specialty / surgical hospitals, ambulatory surgical centers, diagnostic imaging centers, and single and multi-specialty physician practices, among others.

Mr. Ulrich graduated summa cum laude and holds a bachelor of business administration degree in financial consulting from the Edwin L. Cox School of Business at Southern Methodist University. Mr. Ulrich is currently designated as a Certified Valuation Analyst (CVA) and is a member of the National Association of Certified Valuation Analysts and the American Health Lawyers Association.

Barb Senters is the Chief Compliance & Ethics Officer for Sonic Healthcare USA, a top three full service clinical lab. Her expertise lies in developing effective, risk based compliance strategies and maintaining an ethical culture with a focus on transparency. She has an extensive background in establishing and strengthening compliance programs at major health care companies. As an example, she successfully resolved the Ameritox Corporate Integrity Agreement, working closely with the Office of the Inspector General, Independent Monitor and senior leaders.

Prior to joining Sonic, Ms. Senters was the Compliance Officer for Ameritox, a toxicology lab and previously owned a consulting business called Regulatory Solutions in which she provided compliance and human resources support to colleagues in various aspects of health care. She was the Chief Compliance Officer for Solstas Lab Partners with a focus on compliance due diligence for acquisitions. She also held a Senior Compliance role at Quest Diagnostics.

She was a professional participant in developing the Office of Inspector General’s publication : “Resource Guide for Measuring Compliance Program Effectiveness”. Ms. Senters is a Certified Compliance & Ethics Professional (CCEP) and a certified Professional in Human Resources (PHR). She is also a certified Six-Sigma Greenbelt. She is an active member of the Health Care Compliance Association (HCCA) and was appointed as a “Lifetime Fellow” of the Health Ethics Trust.

Sean is the founder of the Law Office of Sean McKenna, PLLC.

Sean focuses his practice on healthcare enforcement and regulatory issues, representing individuals and providers under civil or administrative investigation by the Department of Justice, Offices of Inspector General, and Attorneys’ General Medicaid Fraud Control Units, as well as in criminal investigations and matters involving the United States and State Attorneys General. As a former ten-year Assistant United States Attorney, Associate Counsel to the Inspector General and General Counsel for the U.S. Department of Health and Human Services, Sean focuses his practice on matters involving the health care industry and regularly represents clients before Medicare, Medicaid and commercial contractors.