Ethics Do's and Don'ts for Lawyer Marketing & Advertising in 2019

Level: Advanced
Runtime: 61 minutes
Recorded Date: April 16, 2019
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  • Today's Legal Marketing Landscape
  • Changes to Model Rules
  • Florida Rules
  • Blogging/Social Media Issues
  • Rating, Rankings, and Reviews Proliferation
  • BBB Investigations
  • Ethics Quandaries
  • Rating Ethics Opinions
  • Online Reviews
  • Press Releases
  • Ads v. Organic Search
  • Advertising Considerations
  • Q & A
Runtime: 1 hour
Recorded: April 16th, 2019


In August, the House of Delegates passed changes to the ABA Model Rules of Professional Conduct modernizing the rules as they relate to the oft-confusing issues of lawyer marketing, advertising and solicitation. These long overdue changes—addressing an altered landscape as it relates to technology, globalization and a rapidly shifting, ultra-competitive marketplace, means new ethical considerations and compliance at the state bar level.

This one-hour ethics CLE, presented by the ABA Law Practice Division, will address state adoption of these rule changes, related court and bar ethics opinions, and the way they relate to today's law marketing efforts—from the "traditional" (billboards, radio and TV) to the "modern" (websites, blogs and social media, ratings and rankings, reviews, referral services, and other "content"). Learn how to best comply with the rules, as they relate to multi-jurisdictional practices, along with the states that can be tougher to advertise in than others. Whether you are a solo practitioner marketing to consumers or a mega-firm focused on defense of corporate clients, the issue addressed will be relevant to your law practice.

This program was recorded on April 16th, 2019.

Provided By

American Bar Association


Daniel J. Siegel

Founding Attorney
Law Offices of Daniel J Siegel, LLC

Mr. Siegel is a practicing attorney and founder of the Law Offices of Daniel J. Siegel, LLC, who regularly represents attorneys with and provides guidance on ethical and professional responsibility matters.

His practice also focuses on trial and appellate court writing, and workers compensation matters. He serves in numerous bar association positions, including Co-Vice Chair of the Pennsylvania Bar Association Committee on Legal Ethics and Professional Responsibility (and the primary author of numerous ethics opinions published by the Committee); Chair of the American Bar Association Law Practice Division Professional Development Board, and is of the Philadelphia Bar Association Law Practice Liaison. He has is also a columnist for numerous publications.

Mr. Siegel is the author of thirteen books, including and Changing Law Firms: Ethical Guidance for Pennsylvania Law Firms & Attorneys; he is the editor of Pennsylvania Fee Agreements.

Elizabeth C. Tarbert

Ethics Counsel
The Florida Bar

Elizabeth Clark Tarbert has been Ethics Counsel for The Florida Bar since 1997, providing oral and written ethics opinions to members of The Florida Bar and advising the Professional Ethics Committee, Standing Committee on Advertising, and Board Review Committee on Professional Ethics. She has also served as counsel to numerous special bar committees such as the Special Committee on Multidisciplinary Practice, Ancillary Business Special Committee, Special Committee to Review the ABA Model Rules 2002, and several ad-vertising task forces.

Before becoming Ethics Counsel, she served as Assistant Ethics Counsel from 1994 to 1995, she has been an Assistant Public Defender in both Dallas, Texas and with the Eighth Judicial Circuit in Gainesville, Florida. While at the Defense Contract Management District Mid-Atlantic, Defense Logistics Agency in Philadelphia, Pennsylvania, Ms. Tarbert worked in a special fraud remedies unit, assisting in the investigation and prosecution of government contractors.

Ms. Tarbert graduated from the University of Florida College of Law with honors and holds a Bachelor of Arts degree in Sociology from the University of Florida. She frequently speaks on legal ethics and professional responsibility.

Micah Buchdahl

HTMLawyers, Inc.

Micah Buchdahl is an attorney focused on working with law firms on business development initiatives. He is the only marketing consultant and lawyer to ever chair the American Bar Association’s Law Practice Management Section (read his ABA Resume). Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing company, which he founded and has run without interruption for more than a decade.

Micah has presented to nearly every major legal organization in the United States, and been quoted and/or published in periodicals ranging from Sports Illustrated and The New York Times to the National Law Journal and The American Lawyer. An accomplished author and journalist, Micah continues to regularly contribute to a wide range of publications. He has served as a faculty member of the Pennsylvania Bar Institute (PBI) for more than 10 years.

Micah draws his vision and ideas from a unique background. He worked in the Philadelphia Municipal Court as a mediator and arbitrator. He was formerly associate corporate counsel with the Philadelphia Flyers and Spectacor, as well as Director of NBA Photos, a marketing division of the National Basketball Association. Micah worked for a legal industry vendor on the development and sales of law marketing products and services. His knowledge of legal ethics pertaining to law marketing and advertising has led to hundreds of law firm and association speaking engagements on the subject. Micah is recognized nationally as a leading voice in legal marketing ethics issues.

Prior to law school, Micah worked in marketing and public relations functions within the National Hockey League and Major Indoor Soccer League. He also served as a journalist for The Baltimore Sun.

Micah attended Temple University both as an undergraduate (B.A., journalism, magna cum laude) and later for Law School (J.D., class president). He is admitted to the Pennsylvania Bar.

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