Establishing Your Digital Presence: Why It's Necessary and How to Do It Ethically

Level: Advanced
Runtime: 63 minutes
Recorded Date: October 19, 2020
Click here to share this program
Download PDF


  • The value of having a digital presence
  • The initial steps to developing a brand
  • The Model Rules that pertain to advertising
  • The value of and uses for a firm website and social media
  • Issues regarding confidentiality and digital presence, and Model Rule 1.6
Runtime: 1 hour, 3 minutes
Recorded: October 19, 2020


You’re getting ready to hang your shingle and aren’t sure how much time to invest in branding and developing a website before opening your doors. Or you’ve been practicing for some time but haven’t yet embraced a digital presence and wonder if it’s even necessary.

Join us as our expert panel discusses the importance of a digital presence and discusses a roadmap for branding and ethically communicating and marketing yourself in today’s digital environment.

The panel will explore branding, blogging, social media and reputation management in conjunction with the Model Rules of Professional Conduct, including 1.1, 1.6, 7.1, 7.2, 7.3, and 8.4(c). We will cover attorneys’ responsibilities regarding confidentiality and advertising legal services in a digital world, while avoiding ethical pitfalls.

This program was recorded on October 19th, 2020.

Provided By

American Bar Association


Kirby Gamblin Joseph, Esq.

Managing Partner
Joseph & Hall, PC

Kirby Gamblin Joseph is a graduate of the University of Denver, College of Law. Ms. Joseph is a member of the American Immigration Lawyers Association (AILA) and served on the Executive Committee for the Colorado Chapter of AILA from 2002-2007. Ms. Joseph has also served on the National Board of Governors for AILA and as an Ambassador to the American Immigration Council. In 2010, Ms. Joseph was appointed to serve on the national AILA Ethics and Law Practice Management Committee. In 2012 she became chair of the national AILA Law Practice Management Committee and served in this capacity until 2016, working with attorneys from around the country on management, marketing, finance and technology issues that impact law firms. Ms. Joseph currently serves on the Finance Committee of the National American Immigration Lawyers Committee.

Prior to co-founding Joseph & Hall P.C., Ms. Joseph worked for the Colorado State Public Defender’s Office as a criminal defense attorney. Ms. Joseph is a frequent lecturer on immigration topics and law office management on a local and national level. She has been nominated by the Denver Business Journal, Wells Fargo Bank and the National Association of Women Business Owners (NAWBO) for the Outstanding Women in Business Awards. The Outstanding Women Business Awards recognize women for excelling professionally through innovation, perseverance, and leadership. Ms. Joseph was named a Colorado Super Lawyer by Colorado Super Lawyers Magazine (reserved for the top five percent of all licensed attorneys in the State of Colorado) in 2009 and 2010. 5280 Magazine also named Ms. Joseph a “Top Lawyer” in the area of immigration law in 2009 and 2010.

In 2015 Kirby Gamblin Joseph founded Strategy4Success, a Law Practice Management Consulting group. Kirby provides consulting services to law firms interested in changing the way that they practice law. Kirby’s personal desire to create balance in her own life, without sacrificing law firm profitability, sparked her quest to improve the systems in her own law firm, motivate employees to be the best that they can be, and improve client services. This success led to the desire to help other law firms to achieve best practices to maximize law firm potential and success without sacrificing client services. She has developed systems and formulas that have improved efficiency, and has developed compensation systems that reward hard work while acknowledging that today’s employees seek greater work/life balance. She is an expert in law firm management, revenue generation, law firm systems, strategic planning, branding and marketing, employee hiring and retention, and management systems. She is asked to speak frequently both locally and nationally on law firm practice management and represents law firms of all sizes throughout the United States.

Melissa A. Smart, Esq.

Director, Education
Illinois Attorney Registration & Disciplinary Commission of the Supreme Court of Illinois

Melissa A. Smart is the Director of Education at the Illinois Attorney Registration and Disciplinary Commission of the Supreme Court of Illinois (ARDC) where she develops, implements and presents programs and materials to educate lawyers regarding their professional responsibilities, and supervises a team of lawyers and paraprofessionals dedicated to helping lawyers serve their clients effectively within the bounds of the Rules of Professional Conduct. She also investigates and prosecutes lawyer disciplinary cases, including cases involving allegations of conversion, billing fraud, conflicts of interest and public corruption.

Ms. Smart obtained her B.A. in Liberal Arts and Sciences from the University of Illinois at Urbana-Champaign. She received her law degree from The John Marshall Law School, graduating cum laude. Ms. Smart began working at the ARDC as a law clerk in 1997 and became Counsel for the Administrator in 1999. As a member of the Commission’s staff for over twenty years, she has investigated thousands of charges of professional misconduct and has been responsible for over 100 different formal disciplinary proceedings filed in the Supreme Court of Illinois or before various Commission Boards. She has tried dozens of matters before the Commission Hearing Board.

Ms. Smart is past Chair of the YLS Professional Responsibility Committee of the Chicago Bar Association and currently serves on the Illinois State Bar Association Standing Committee on the Attorney Registration and Disciplinary Commission. She has lectured and presented workshops regarding professional responsibility and disciplinary law to numerous bar association groups, government agencies, law firms, private organizations and law schools. She has appeared as a guest on various radio programs to discuss her knowledge of the Rules of Professional Conduct and issues related to professional responsibility. She has been selected to work on pilot programs for the Illinois Supreme Court Commission on Professionalism, which have developed model courses on professional responsibility and CLE course facilitation. She was named a Member of the Joint Illinois State Bar Association/Chicago Bar Association Special Committee on Ethics 2000 which reviewed existing Illinois ethics guidelines and suggested changes to the Illinois Supreme Court, which formed the basis for the New 2010 Illinois Rules of Professional Conduct. Ms. Smart is the Editor of the National Organization of Bar Counsel Current Developments Project. In that capacity, she summarizes professional responsibility statutory changes and case law throughout the United States and analyzes and summarizes developments and trends at national conferences held twice a year. Ms. Smart was also recently appointed to serve as a member of the Ad Hoc Committee of the National Organization of Bar Counsel to review and make recommendations regarding the Report from the National Task Force on Lawyer Well-Being.

April M. McMurrey, Esq.

Deputy, Regulation Counsel
Colorado Supreme Court Officer of Attorney Regulation Counsel

April M. McMurrey, Esq., is Deputy Regulation Counsel for the intake division of the Colorado Supreme Court Office of Attorney Regulation Counsel. Ms. McMurrey received her undergraduate degree from Colorado State University and her law degree from the University of Colorado School of Law. Ms. McMurrey joined the Office of Attorney Regulation in 2001 as a law clerk. She was later promoted to the trial division, where she worked for seven years as an Assistant Regulation Counsel. Ms. McMurrey then worked in the intake division as an Assistant Regulation Counsel before being promoted to Deputy. Ms. McMurrey is a member of the Colorado Bar Association, the Colorado Women’s Bar Association, the Douglas-Elbert County Bar Association, the Colorado Bar Association Ethics Committee, and the ABA Center for Professional Responsibility’s Continuing Legal Education Committee.

Similar Courses

Card image cap
55 minutes
#ItsMyLane: Legal & Medical Ethics When Doctors Speak Out on Public Policy
From gun violence to abortion to medical marijuana, physicians feel increasing pressure to speak out on public policy issues. At the same time, public advocacy activities may expose physicians to licensure risks, prosecution, and even the threat of violence. Lawyers who advise physicians on such issues also face ethical and professional responsibility challenges, especially where there are legal and practical constraints on physicians' abilities to advocate for certain positions. Explore current controversies affecting physicians and public policy, and learn about the professional obligations of the lawyers who advise them.

American Bar Association


Add to Cart
Card image cap
93 minutes
'Scared. Ashamed. Crippled': Overcoming Mental Health Disabilities in Law
Feeling overwhelmed by your workload? Thinking about taking a mental health break from practice but worried about the stigma or impact it may have on your partnership track? Join Reed Smith counsel Mark Goldstein as he provides insight on how he was able to be a lawyer while coping with mental health disabilities. This very intimate discussion will also offer tips for attorneys who are currently struggling with mental health issues.

American Bar Association


Add to Cart
Card image cap
60 minutes
A Cultural Competency Primer for the Young Lawyer
Get a brief overview of what cultural competency is, what implicit bias is, how it impacts the legal profession, and tips that you can begin implementing immediately to start working towards becoming culturally competent.

American Bar Association


Add to Cart
Card image cap
59 minutes
A Day in the Life of a Futurist Jurist Empowered by Artificial Intelligence: An Ethical Dilemma
This session will look into the future at the day in the life of an attorney empowered by artificial intelligence, and the ethical challenges associated with AI. How will today’s use of predictive coding and discovery analytics propel tomorrow’s lawyers to leverage AI in alternative applications across the entire legal process?



Add to Cart
Previous Next