Digital Brand Protection and Risk Management

Level: Advanced
Runtime: 59 minutes
Recorded Date: September 27, 2017
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11:15 am - 12:15 pm
  • Reputational Risk
  • Digital Trademark protection
  • Partnership Agreements
  • Reputational Response - Rapid Response
  • Regulatory issues - Material Misrepresentations
  • Q & A
Runtime: 1 hour
Recorded: September 27, 2017


A more comprehensive brand protection strategy – linked to your risk management framework and corporate policies – is needed to safeguard brands across both digital and physical channels. As the way we share and consume media continues to change this session will discuss how counsel can balance ethical, legal and promotional objectives in digital/social media channels, and the other considerations at play when it comes to digital brand management.

This program was recorded as part of ALM and Corporate Counsel's 29th Annual General Counsel Conference on September 27th, 2017.

Provided By

General Counsel Conference


Helen Wu

Commercial, IP and Advertising Counsel
JetBlue Airways

Helen is Commercial, Advertising, and Intellectual Property Counsel at JetBlue. Her primary areas of expertise are in advertising law, social media platforms, trademarks and copyright, global privacy and commercial contracts. She also advises on commercial contracts, technology contracts, licensing of content, anti-trust issues and privacy and data protection.

She partners with the brand, advertising, promotions, corporate communications, CSR, sustainability, partnerships, technology, revenue management, distribution, Latin America and Caribbean group and JetBlue Vacations teams.

Helen completed her law degree in New South Wales, Australia where she is licensed to practice as well as in New York. She has extensive experience as an Advertising and Marketing Law counsel having previously worked at MRY, a Publicis owned digital agency based in New York and experience in the travel industry within the legal team at Orbitz, an online travel agency while based in Australia.

Prior to that she was a contracts and litigation lawyer at DLA Piper.

Kenneth Ebie

General Counsel & Director of External Affairs
NYC Mayor's Office of Media and Entertainment (MOME)

Ken Ebie is Deputy General Counsel and Director of External Affairs at the NYC Mayor's Office of Media and Entertainment. In this role, he directs the Office’s legislative agenda and negotiates partnerships with various government agencies, community partners and key industry stakeholders in support of New York City's $9 billion television and film industry. Ken leads several key initiatives for the Office, including programs aimed at expanding access to cultural programming for New York City residents and efforts to expose under-resourced youth to careers in media and entertainment.

Most notably, Ken spearheaded the development and implementation of NYC Film Green, the first government-sponsored sustainable television and film production program in the U.S. In recognition of his efforts, Ken was recently selected by Brooklyn Magazine as one of the "100 Most Influential People in Brooklyn Culture" in 2017. Ken previously served as Special Counsel at the NYC Department of Consumer Affairs, where he helped develop and implement legal strategies to combat unlawful business practices, and as a consultant to Mayor Bill de Blasio’s transition team, where he advised on senior-level appointments to the new Administration. In 2013, Ken was campaign manager for the late Brooklyn District Attorney Ken Thompson, helping guide the campaign to an historic victory.

Ken holds a B.A. from Harvard College and a J.D. from Yale Law School.

Michael Sukenik

Global Senior Counsel & Chief Legal Officer
Yum! Brands

Michael “Misha” Sukenik is Global Senior Counsel and Chief Legal Officer, Latin America/Caribbean for Kentucky Fried Chicken (KFC) and Pizza Hut, two of Yum! Brands, Inc.’s marquee restaurant brands. In this role, Misha oversees legal affairs and compliance for a business unit spanning forty countries and legal regimes, serving on the executive leadership teams for each brand. Concurrently, Misha serves as senior counsel for the global KFC and Pizza Hut businesses across six continents and 120 countries, partnering with cross-functional leaders on a wide variety of sensitive business issues, including M&A, marketing/advertising, licensing, compliance and FCPA, governance, IT, data privacy, private equity, master franchising, and brand protection.

Before joining Yum!, Misha practiced with Gibson Dunn & Crutcher LLP in Dallas, representing corporate and individual clients in trial, appellate and regulatory proceedings addressing a variety of antitrust, corporate governance, breach of contract and fiduciary duty, unfair and deceptive advertising, and legal malpractice claims. Previously, he served as a law clerk to the Honorable Marjorie O. Rendell of the United States Court of Appeals for the Third Circuit. Misha is a graduate of the University of Chicago Law School and Northwestern University. He has been recognized by the Association of Corporate Counsel and D CEO Magazine as an Outstanding Corporate Counsel and by the First Chair Awards as a Rising Star.

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