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Corporate Brand Protection in the Digital, Social & Mobile Ad Universe


Level: Advanced
Runtime: 60 minutes
Recorded Date: June 21, 2017
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Agenda

  • Social Media: New Technology = Expanded Reach
  • Promotions Disasters!
  • Social Media = Advertising
  • Influencer marketing
  • IP Rights: Yours, Mine, and Ours
  • Right to publicity in social media
  • What's on the horizon?
Runtime: 1 hour
Recorded: June 21, 2017

Description

Today, considerable investment goes into brand protection strategies in the physical world. However, a more comprehensive brand protection strategy – linked to your risk management framework and corporate policies – is needed to safeguard brands across both digital and physical channels. Brand risk runs rampant online as organizations increase their presence in social media, customer forums, blogs and review sites.

In this session, the panelists will discuss action steps that brands can take to mitigate potential negative impacts from false advertising and safeguard their customer trust.

This program was recorded as part of the 17th annual SuperConference on June 21st, 2017.

Provided By

SuperConference
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Panelists

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Leila Borbor

Global Legal Communications & Reputatiional Risk Director
Jones Lang LaSalle (JLL)

Leila Borbor joined Jones Lang LaSalle Incorporated (JLL) in June 2016 as its Global Legal Communications & Reputational Risk Director. In that role, she oversees the firm’s Legal, Compliance, Ethics and Sustainability communications strategies on a global basis and leads its Global Risk and Reputation Program. From 2005 through June 2016, she served as Communications and Digital Manager for JLL France.

Fluent in three languages, Leila has 15 years’ experience in Corporate Communications and Public Relations, including a special expertise in digital and social media practices and their measurement. She graduated with honors with a Master’s degree in General and Comparative Literature from Sorbonne University in Paris. 

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Sally Davis

Corporate Counsel
S.C. Johnson & Sons, Inc.

Sally Davis is Corporate Counsel with SC Johnson & Son in Racine, Wisconsin. She currently is Lead Lawyer to the global Air Care Business, which markets products under the Glade and Oust brands.

Prior to that, she was Lead Lawyer to the company’s global OFF! and RAID Pest Control Business. Her responsibilities include: marketing and promotions counseling, intellectual property prosecution and litigation, product liability defense, regulatory compliance, procurement, and acquisitions.

Before joining SC Johnson in 2002, Sally was Vice President, Associate General Counsel to True North Communications, a holding company for advertising and media agencies such as Foote Cone & Belding, where she supervised the company’s advertising and intellectual property attorneys. Prior to that, she was in private practice in New York and Chicago with Sonnenschein Nath & Rosenthal. She was a Law Clerk to the Hon. Pierce Lively, US Court of Appeals for the 6th Circuit.

Sally holds a BA from the Ohio State University and is a 1991 graduate cum laude of Boston University School of Law.

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Luis Hernandez

Associate General Counsel
Unilever

As Associate General Counsel for Unilever, Luis heads up the Marketing Legal Group, which oversees the go to market strategy that supports Unilever’s 50 brands in the U.S. Since joining Unilever in 2002, Luis has held various positions in Latin America, the U.S. and the U.K. Most recently, Luis was Global General Counsel for Marketing Services, based in London. In his current position, Luis’ team is responsible for advising Unilever in all legal matters related to marketing, advertising, innovation, privacy, e-commerce, contracts, media, intellectual property, and dispute resolution, across all categories -- Personal Care, Home Care, Foods, and Refreshments. Luis’ previous experience include legal areas such as M&A, commercial transactions, compliance, corporate audit, litigation, and employment.


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