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Copyright Basics Part IV: Licensing Overview

Level: Intermediate
Runtime: 85 minutes
Recorded Date: April 15, 2019
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  • Brief recap of copyright basics and the rights copyright holders are granted (5 minutes)
  • Examining full transfers of rights (assignments) versus partial transfers (licenses) (10 minutes)
  • Understanding the different characteristics of licenses and how they may be limited in ways like duration and geographic area (10 minutes)
  • Deep dives into APIs and music licensing (20 minutes)
  • What is “open” licensing? (2 minutes)
  • Practice notes for drafting, negotiating, and advising clients around license agreements (20 minutes)
Runtime: 1 hour and 25 minutes
Recorded: April 15, 2019

For NY - Difficulty: Both Newly Admitted & Experienced Attorneys


In-house and non-IP attorneys have to navigate copyright issues on a daily basis: whenever marketing materials are made, videos get recorded, client websites get updated. Licensing is the route via which clients monetize their own IP and can integrate other’s IP into their work. License agreement’s many terms of art (exclusive, perpetual, revocable, universal, etc.) are sometimes hard for non-IP attorneys to understand the practical significance of. As a result, solo and in-house practitioners may get questions that may be difficult to answer.

This course is the fourth part of our series on copyright basics. It can be watched on its own or as part of the series.

We’ll walk through how to understand full transfers of rights (assignments) versus partial transfers (licenses). You’ll learn about the different “characteristics” licenses and how they may be limited in ways like duration and geographic area. We’ll do a deep dive into using APIs in the software context and for music licensing in the content creation context. We’ll briefly introduce concepts open licenses which are becoming increasingly important which will segue into the next program in our series about open licensing and creative commons. Throughout, we will give practice notes for drafting, negotiating, and advising clients around license agreements and relate the material here to other parts of this series.

This program was recorded on April 15th, 2019.

Provided By

New Media Rights
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Art Neil

Founder/Executive Director
New Media Rights

Art is the founder and Executive Director of New Media Rights, and specializes in internet, intellectual property, privacy, and media law. As an adjunct professor at California Western School of Law, Art teaches Internet & Social Media Law as well as the Internet & Media Law Clinic. He writes about legal issues for creators and small businesses as a Contributor for Forbes.

Art is the author of the book Don’t Panic: A Legal Guide (in plain English) for Small Businesses and Creative Professionals which is used by universities across the country to teach legal concepts to students. He is also is the creator of the Fair Use App, which is licensed by the University of California to teach concepts surrounding fair use and content reuse to staff and faculty.

In 2011, 2013, and 2015 Art was appointed as a member of the Federal Communication Commission’s Consumer Advisory Committee, where he served as Co-chair of the Broadband Working Group. He has published numerous articles on copyright and net neutrality including in the Journal for Internet Law, the Tulane Intellectual Property Law and Technology Journal, and CEB Business Law Quarterly (a publication of the State Bar of California and the University of California), among others. He speaks regularly on his areas of expertise, and has been a speaker at the Copyright Society of the USA, the American Intellectual Property Law Association, and the California State Bar Intellectual Property conference.

Art received his J.D. from University of San Diego School of Law in 2006, and his B.A. from the College of William & Mary in 2001.

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Shaun Spalding

Assistant Director
New Media Rights

Shaun Spalding is Assistant Director of New Media Rights and an IP attorney specializing in digital entertainment transactions and licensing. New Media Rights is a non-profit that represents creators and startups working on educational or innovative projects who may not otherwise be able to afford legal services.

In private practice, Shaun represented a handful of the top-40 most watched and subscribed to Youtube channels in the world.

Shaun is an adjunct professor at California Western School of Law teaching an Internet and Media Law clinical course. Outside of academia, over 10,000 working creators have enrolled in his online courses aimed at teaching legal basics to creatives.

Before practicing law, Shaun worked as a commercial filmmaker producing and directing brand integrations for companies like SWISS Airlines, Sharp Televisions, the Motion Picture Association of America, and Henkel.

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