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Balancing Messaging with Potential Legal Implications

Level: Advanced
Runtime: 61 minutes
Recorded Date: October 17, 2019
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  • Identifying and Mitigating Legal Risks
  • Balancing Legal Concerns without Hindering Creativity
  • Lessons Learned from Popular Campaigns
Runtime: 1 hour
Recorded: October 17, 2019


Controversial ad and marketing campaigns are becoming more popular in today's viral society. However, they don’t always resonate positively and when the plan backfires people often wonder; who approved this?

This session will review the role of legal when a company is going to make a statement: 
- Identifying and mitigating legal risks
- Balancing legal concerns without hindering creativity
- Lessons learned from popular campaigns

This program was recorded as part of ALM & Corporate Counsel's 2019 Women, Influence, and Power in Law Conference on October 17th, 2019.

Provided By

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Sarah Tomkowiak

Latham & Watkins

Sarah Tomkowiak is a partner in the Washington, D.C. office of Latham & Watkins and a member of the firm’s Litigation & Trial Department. She focuses her practice on complex business litigation and investigations, including securities class actions, merger litigation, and enforcement actions.

Ms. Tomkowiak represents public and private companies, directors, and officers in a wide variety of industries in securities fraud class actions, shareholder derivative litigation, mergers and acquisitions litigation, and Securities and Exchange Commission (SEC) and Department of Justice (DOJ) investigations. She has extensive experience in all aspects of civil litigation, including federal jury trial experience. She also conducts internal investigations of companies regarding their financial reporting, disclosures, and internal controls, and advises clients on a range of matters, including corporate governance and securities laws.

Ms. Tomkowiak is active in the D.C. Women’s Bar Association and the ABA’s Class and Derivative Actions Subcommittee. She is a co-author of the ABA’s annual publication titled Recent Developments in Business and Corporate Litigation - Class Actions. Ms. Tomkowiak participates in firm management and has served on Latham’s Associates Committee and Pro Bono Committee. She presently serves on Latham's Recruiting Committee. Ms. Tomkowiak is a founding member of the Washington Area Women Trial Attorneys (WATA).

Before joining Latham, Ms. Tomkowiak served as an articles editor for the University of Illinois Law Review and, while in law school, interned at the US Attorney’s Office for the Northern District of Illinois.

Ms. Tomkowiak is recognized as a Rising Star in the 2014, 2015, 2016 and 2017 Washington, D.C. Super Lawyers lists.

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Smitha Mortis

General Counsel

Smitha is a General Counsel at Branch. Prior to joining Branch, Smitha was a Chief Compliance Officer and US Compliance Director at Klarna.

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Jodi Golinsky

Director, Associate General Counsel

Jodi Golinsky is a Director and Associate General Counsel at Shopify. She manages all legal, regulatory, and compliance issues relating to payments, lending, and financial services.

She is a member of both the Financial Solutions and the Legal Leadership Teams at Shopify.

Jodi has worked in-house in financial services for more than fifteen years at both Fortune 50 Companies as well as startups. She has extensive regulatory, policy, corporate, and Board experience.

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Sharon Carmeli

Chief Compliance Officer and General Counsel

Sharon has over 10 years of experience working with tech and industrial companies as a corporate lawyer. She comes to BlueVine from a TASE listed company, where she served as GC.

Sharon received a Masters degree in Law from the University of Chicago, and is licensed to practice in NY and Israel.

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