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Program Description

Licensing: Beyond the Basics




Approved for CLE credit in: AK,AZ,CA,ME,MO,ND,NJ,NY,WV

This program will address some of the more complex issues that arise in drafting and negotiating trademark, copyright and technology licenses. A panel of experts will offer practical advice on how to negotiate contested issues related to fashion, sports, consumer brands and a host of other areas, with an emphasis on avoiding litigation post-execution. Common pitfalls, alternative dispute resolution and industry trends will also be addressed.

This program was recorded on March 18th, 2008.

Provided By: New York City Bar

  • Brief Overview of Licensing
  • Licensing Relationships in Context
  • Analysis of Salient License Provisions
  • License Implementation

    This program was recorded on March 18th, 2008.

  • CLE Credit Information

    Click on the state abbreviation to find the CLE Credit Information for your state.

    This program is has been approved for credit in AK,AZ,CA,ME,MO,ND,NJ,NY,WV

    Experienced attorneys only (non-transitional)

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    Panelist Biographies

    Richard Bergovoy

    Associate Vice President, Legal Affairs
    The Beanstalk Group

    Jessica Rothstein

    Senior Counsel
    Goodwin Procter

    Jessica Rothstein is a senior counsel in the firm's Business Law Department and a member of its Intellectual Property Group. She concentrates her practice in the counseling, protection and licensing of intellectual property rights, with an emphasis on the worldwide protection of trademarks. Ms. Rothstein also advises clients as to a broad range of transactions relating to intellectual property rights, including research and development agreements, noncompete, confidentiality and non-disclosure agreements.


    Seward & Kissel

    Beth H. Alter is Counsel in Seward & Kissel's Intellectual Property Practice Group. Beth has been practicing law since 1994 and joined Seward & Kissel in 2003. Beth counsels clients with respect to a wide range of intellectual property issues, including trademark, copyright and unfair competition matters, and protection of the rights of privacy and publicity. Beth's practice incorporates all aspects of domestic and international trademark law, including clearance and registration; licensing, transfers and other transactional matters; and policing and enforcement. Beth also concentrates on practice before the U.S. Copyright Office and on counseling clients with respect to domain name, internet and new media matters. Beth has advised clients in a wide variety of industries, including financial services, apparel, hotels, food, pharmaceuticals, packaging, computers, and news and entertainment.

    William Stern

    General Counsel
    Martha Stewart Living Omnimedia, Inc.

    William ("Billy") Stern became General Counsel of Martha Stewart Living Omnimedia, Inc. in September 2008. He joined Martha Stewart Living Omnimedia, Inc. in 2005 as Senior Deputy General Counsel, and has represented MSLO in a wide array of SEC matters, licensing transactions, acquisitions, investments and general corporate matters. Prior to joining MSLO, Mr. Stern was a Principal at Fish & Richardson P.C., and a Partner at Morrison & Foerster LLP. He had been in private practice since 1994 with a focus on corporate and securities law. While in private practice, Mr. Stern represented companies and underwriters in a wide variety of financing and securities matters.


    Senior Counsel
    Macy's, Inc.

    Rachelle Stern is Senior Counsel in the New York Office of the Law Department of Macy's, Inc. Rachelle is a corporate generalist who joined Macy's in 1984 and is one of Macy's senior contracts attorneys. She handles matters in a variety of areas, including complex transactions, logistics and transportation, retail operations, Annual and Special Events (including Macy's Thanksgiving day Parade and July 4th Fireworks), as well as acting as primary counsel for Advertex Communications, which is Macy's marketing operation and also handles Bloomingdale's advertising and promotional matters. As unofficial Macy's historian, she also provides support for the Macy's archives, handles author requests and has worked on a number of various film and other history projects. Prior to joining Macy's in 1983, Rachelle was a litigation associate with Fried, Frank, Harris, Shriver & Jacobson and worked most frequently in mergers and acquisition matters. She graduated from Columbia University School of Law in 1977 with High Honors (Stone Scholar, Kent Scholar and Morris Berick Fellow) and has a Master of Arts degree in Education and a Master of Science degree, awarded with distinction, in Library Science from Columbia University. Rachelle graduated Magna Cum Laude from the City College of New York (Phi Beta Kappa) in 1968 with a Bachelor of Arts Degree, with a multiple major in English Literature, History and Economics. She is admitted to practice in New York.

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    Licensing: Beyond the Basics



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